North American and UK Holiday Spending Trends Diverge
Economic uncertainty drives spending declines in Canada and some US sectors, while overall US and UK Halloween expenditures are projected to rise.
Economic conditions are creating conflicting spending patterns across North America and the United Kingdom as the 2026 holiday season begins. In Canada, Deloitte Canada projects a 14% drop in overall holiday spending, falling to $1,305 per person. Canadian consumers are expected to cut spending most sharply on entertaining and experiences, with 83% expressing concern over the impact of tariffs on prices.
U.S. data shows a split in consumer behavior. A LendingTree survey indicates that 80% of Americans plan to make Halloween purchases, a decrease from 90% in 2025, with average spending expected to drop 16% to $162. However, the National Retail Federation forecasts total U.S. Halloween spending will actually rise to $13.5 billion, up from $13.1 billion in 2025, led by costumes, decorations, and candy.
In the United Kingdom, spending is forecast to reach £705 million, a 6% increase over last year. This growth is attributed to Halloween falling on a Saturday, which encourages more home decorating and parties. While 71% of UK shoppers are seeking affordable ways to celebrate, there is a growing preference for healthier food and drink options, with alcoholic beverages expected to be the fastest-growing category at 13%.
