Aldi Specially Selected Wins Own Label Range of the Year
Aldi UK secured the Own Label Range of the Year title at the Quality Food Awards for the second consecutive year.
The premium Specially Selected food range from Aldi UK was named Own Label Range of the Year at the Quality Food Awards for the second year in a row. The discount supermarket outperformed competitors such as M&S, Waitrose, and Sainsbury's to secure the title.
Aldi earned 17 medals in total during the event. Gold awards were given to the range's Premium Wagyu Denver Steaks, Gastro Mac & Cheese, and Lightly Smoked Scottish Salmon Fillets. Silver medals were awarded to the Beer Battered Cod, 6 Golden Yolk Eggs, and Davidstow Vintage Cheddar. A panel of food writers, food scientists, and chefs determined the winners based on value, packaging, aroma, ingredients, and taste.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said the recognition is proof that shoppers do not have to pay more to eat well. This latest achievement follows previous honors for the company as QFA Christmas Retailer of the Year and Christmas Product of the Year for its East Anglian Fresh Whole Goose.
