Meta Launches AI Calling Feature for Muse Paid Subscribers
Meta allows paid US subscribers to use its Muse AI agent to make phone calls to businesses for routine tasks and appointments.
Meta Platforms Incorporated expanded its Muse AI assistant on November 12, enabling paid subscribers in the United States to delegate outgoing phone calls to businesses. The feature allows users to handle routine tasks such as making restaurant reservations, contacting cable or insurance providers, and scheduling appointments with government agencies like the Department of Motor Vehicles.
Access to the service is limited to premium subscription tiers, with a Power plan costing $20 per month and a Maximum plan costing $100 per month. The rollout follows a limited testing phase that began in September. While Meta previously tested the use of human contractors for these calls, which raised internal privacy concerns, the current version utilizes an AI-generated voice.
Chief AI Officer Alexandr Wang stated that the tool can "take care of all those calls you don’t want to make." Despite the launch, the company faces friction as some businesses and receptionists terminate calls upon identifying the caller as an automated agent to avoid scams. Meta also plans to introduce a feature allowing free users to create email addresses through the platform in the near future.
