Samsonite Acquires 85% Stake in Béis for $178.5 Million

Samsonite Group SA agreed to acquire an 85% stake in the U.S. lifestyle brand Béis for $178.5 million in cash. The brand, founded by actress and entrepreneur Shay Mitchell and incubated by Beach House Group, will operate as a standalone subsidiary within the Samsonite portfolio, joining existing brands such as Tumi and American Tourister.

Shay Mitchell will retain a 15% stake in the company following the transaction. Béis reported net sales of approximately $210 million in 2025, with the fast-growing lifestyle bag category accounting for about half of those sales.

Samsonite intends to use the acquisition to increase its presence in the lifestyle bag market and expand its appeal to younger, primarily female consumers.