Dunkin' and L.L.Bean Launch New England Fall Collection

Coffee chain Dunkin' and outdoor retailer L.L.Bean launched their first-ever business collaboration on September 22 to celebrate New England fall traditions. The partnership began with a nationwide giveaway of limited-edition cup sleeves designed like L.L.Bean Birdseye sweaters, with many participating locations reporting that supplies were exhausted almost immediately.

A broader merchandise collection will launch on September 29 to coincide with National Coffee Day. Available on the L.L.Bean website, the line includes a magenta, orange, and pink Birdseye sweater for $79.95 and a themed Boat and Tote bag for $59.95. A separate Coffee Tote will be sold for $24.95 through Dunkin's website and select Maine locations. To mark the occasion, Dunkin' Rewards members can receive a free medium coffee via the app on September 29 with any purchase.

Promotional activities include the L.L.Bean Bootmobile tour traveling from Maine to Boston through September 29. Additionally, the L.L.Bean Seaport store in Boston will host a celebration on September 27 featuring complimentary coffee and doughnuts. L.L.Bean spokesman Jason Sulham clarified that the partnership involves no exchange of money, as each company will retain the revenue generated through its own sales channels.