Forevermark Diamond Jewellery Opens New Boutiques in Pune and Gurugram

Forevermark Diamond Jewellery, a brand from De Beers Group, expanded its retail presence in India with the opening of two new boutiques on November 4 and 5, 2026. The brand first launched a boutique at Phoenix Avenue of Stars in Pune, marking its fourth location in the western region. Film star Amruta Khanvilkar inaugurated the Pune store, which offers bridal and everyday collections including Icon, Avaanti, and Millemoi.

The following day, the brand opened a second location at Gold Souk Mall in Gurugram, inaugurated by film star Vaani Kapoor. This expansion into the Delhi-NCR region was supported by franchise partner Vismay Jewels. The Gurugram store also features the brand's signature natural diamond collections to meet demand for the upcoming wedding and festive seasons.

Both openings coincide with the brand's first anniversary in India and the launch of a festive campaign featuring Princess Gauravi Kumari of Jaipur. To celebrate the milestone, Forevermark is offering exclusive privileges of up to ₹15,00,000 on eligible purchases at these locations through December 31, 2026.