Toyota to Build KEI-01 Minicar in Indiana

Toyota Motor announced plans Tuesday to manufacture the KEI-01, an ultra-compact utility truck, at its plant in Indiana for the United States market. The vehicle is designed as a low-speed vehicle with a three-cylinder engine, a right-hand drive steering wheel, and a maximum speed of 25 miles per hour.

Scheduled for release in the second half of 2027, the KEI-01 will be sold under the revived Scion brand, which the company discontinued in 2016. Toyota will invest $34 million and add 50 jobs to the project. Initial distribution will target commercial fleet customers, such as local governments, small businesses, and farmers, with the possibility of limited retail sales later.

Toyota based the KEI-01 on the Daihatsu Hijet Jumbo from Japan. The company stated the move addresses diversifying customer needs and a growing interest in affordable alternatives to full-size pickups. The KEI-01 enters a competitive landscape where Ford, Slate Auto, and Telo are also developing low-cost, smaller electric pickups.