Bilt Launches Platforms to Expand Rewards into Local Commerce
Bilt launched Neighborhood OS and a membership platform to integrate local businesses, sports franchises, and hotels into its rewards ecosystem.
Residential property technology company Bilt launched two new platforms to expand its rewards ecosystem beyond rent and mortgage payments into local commerce and hospitality. The first platform, Neighborhood OS, uses artificial intelligence to provide small and mid-sized businesses—such as gyms, restaurants, and retail stores—with tools to manage marketing, track customer loyalty, and offer rewards.
Bilt CEO Ankur Jain stated that the initiative aims to democratize digital marketing tools for mom and pop businesses to help them compete with large online corporations. The second offering is a membership platform designed for larger organizations, including hotel chains and sports franchises, to integrate their existing customer programs with the Bilt merchant network.
Initial partners for these initiatives include Hyatt, Related Companies, and the Houston Rockets, Phoenix Suns, and Sacramento Kings. Bozzuto CEO Toby Bozzuto noted that the partnership allows the company to make neighborhood amenities a more meaningful part of residents' everyday lives. Bilt launched in 2021 and currently serves 8.2 million members.
