Celsius Holdings Shares Plunge After Missing Q2 Sales Goals
Celsius Holdings Inc. shares fell up to 18% after second-quarter revenue missed analyst expectations and flagship brand sales declined 12%.
Shares of Celsius Holdings Inc. dropped as much as 18% in premarket trading on August 6, 2026, following second-quarter financial results that missed analyst expectations. The company reported revenue of $817.9 million, an 11% increase that fell short of the $872.6 million average estimate. Adjusted earnings per share were 36 cents, below the projected 41 cents.
Sales of the company's flagship Celsius brand declined 12%, which the company attributed to softness in the club channel. This downturn followed the launch of a private-label energy drink by Costco Wholesale Inc. Additionally, the company's gross profit margin fell to 48.1%, driven by higher expenditures on advertising and promotions.
Chief Executive Officer John Fieldly stated that the company is focusing on strengthening execution and improving assortment productivity to return the brand to sustainable growth.
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