TUI Romania Opens First Physical Agency in Bucharest

TUI Romania, a subsidiary of the global TUI Group, opened its first physical travel agency at the Sun Plaza shopping center in Bucharest. This brick-and-mortar expansion follows a rapid growth phase in the Romanian market, during which the company established partnerships with more than 200 travel agencies in its first month of operation.

Adina Serac, the Head of Sales at TUI Romania, stated that the company has continued to consolidate its presence through the expansion of its partner network. The company expects its nationwide network to exceed 700 partner agencies during the second half of 2026.

The expansion coincides with a surge in local demand for international tourism. According to data from the Banca Nationala a Romaniei, Romanian consumer spending on foreign travel services reached over 10 billion euros in the 12 months ending in May, representing a 12 percent increase over the previous year.