Venmo Launches Stash Rewards Program for Mastercard Debit Users

Venmo launched a new rewards program called Venmo Stash on November 10, 2025, to incentivize the use of its Mastercard Debit Card. The initiative specifically targets Gen Z consumers, who are increasingly favoring debit cards over traditional credit options.

Under the new system, users earn cashback by selecting curated bundles of favorite brands, such as Uber or Amazon, rather than choosing standard spending categories. The program employs a tiered reward structure based on the user's level of engagement with Venmo's financial ecosystem. A base rate of 1% is provided for spending the Venmo balance, which increases to 2% if the user enables auto-reloads from a bank account, and reaches 5% for those who receive monthly direct deposits.

Cashback rewards are capped at $100 per month and are credited directly back to the user's Venmo balance. The company plans to expand the program next year to include rewards for payments made at merchants within its nationwide network.