Morrisons Launches Flashing Shelf Labels in 270 UK Stores
Morrisons introduced a shop to light feature in over 270 UK stores to help customers locate products via a mobile app.
The supermarket chain Morrisons has launched a shop to light feature across more than 270 stores in the United Kingdom. Developed in partnership with Vusion, the system uses flashing digital shelf labels to help customers locate specific products using the More Card app's product finder tool.
Shoppers can select a flash price label option within the app, and once they confirm they are in the correct aisle, the corresponding label flashes magenta to identify the item. The technology is specifically designed to assist in high-density aisles, such as those for spices and sauces, and to help shoppers find seasonal items during the busy Christmas period. Beyond navigation, the electronic labels enable automatic price updates and improved pricing accuracy.
Morrisons believes it is the first supermarket in the UK market to implement this specific technology, though similar systems have already seen success in the United States. Gordon Macpherson, group productivity director at Morrisons, stated the feature is intended to make the shopping experience as easy and convenient as possible during the holiday season.
