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TECHNOLOGY · AUG 20, 2026

Walmart Launches Flash Price Tag Feature for Store Navigation

Walmart introduced a mobile app feature that flashes digital shelf tags to help customers locate specific products in select stores.

Walmart launched a new mobile application feature called Flash Price Tag to assist customers in locating specific items within its stores. When a shopper searches for a product and selects the flash option, the corresponding digital price tag on the store shelf flashes a light to signal the item's exact location.

The feature is currently limited to select locations that have installed newer digital self-labels. These digital tags allow the company to update prices and promotions electronically, eliminating the requirement for employees to manually replace paper tags.


Reported across 4 outlets
Actors
Walmart Inc.

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