Annette Cody Sues Lululemon Over Deceptive Discount Pricing

Consumer Annette Cody filed a lawsuit against Lululemon Athletica in California, alleging the athletic apparel company used fictitious reference prices to deceive shoppers into believing they were receiving discounts. The litigation centers on a purchase Cody made in April for Wunder Train High-Rise Tight leggings, which were sold for $59 with a strike-through reference price of $98.

Cody argues that the $98 reference price had not been the actual retail price since at least October 2025. This practice allegedly violates California’s False Advertising Law, which mandates that reference prices must reflect the prevailing market price within the three months immediately preceding a sale.

This legal action is part of a wider pattern of challenges against retailers in California. Similar proposed class action lawsuits have been filed against other apparel companies, including Nike, Shein, and Hanna Anderson, for allegedly using illusory or stale reference prices to mislead consumers.