Donatella Versace Partners With Revolve to Launch New Label
Donatella Versace has partnered with U.S. retailer Revolve to launch a new fashion and beauty label, serving as the venture's chief creative officer.
Donatella Versace has launched a new fashion and beauty label in partnership with the U.S. retailer Revolve. Serving as chief creative officer, she will lead the company's creative vision, identity, and cultural direction. Revolve will provide the e-commerce, technology, marketing, and operational support for the venture.
The partnership follows the departure of Versace from her role as creative director of the Versace house approximately 18 months ago. The new brand will debut with a focus on beauty products, though the official name and full creative vision remain undisclosed and will be revealed in the coming months.
Revolve Group co-CEO Mike Karanikolas stated that the collaboration merges the creative authority of Versace with the retailer's global infrastructure and consumer intelligence.