Apple Projected to Capture 24.8% of Foldable Market

Apple is projected to capture 24.8% of the global foldable phone market by the end of 2026, according to data from market research firm TrendForce. This growth follows the announcement of the iPhone Duo, with the company expected to ship 5 million units to secure a second-place market position behind Samsung Electronics.

Global foldable phone shipments are forecasted to reach 20.2 million units in 2026, representing a 0.5% increase over 2025. This volume is expected to rise further to 23.5 million units in 2027. TrendForce estimates that Samsung Electronics will maintain its market lead in 2027 with 7.1 million shipments, accounting for a 35% market share.

Huawei is also projected to reach 5 million shipments and a 24.8% market share by 2027. The report identifies hardware improvements and the integration of artificial intelligence use cases as the primary drivers for the increasing adoption of foldable devices.