Sony Launches Live TV Service for PlayStation 5

Sony Pictures Television launched Live TV on PS5, a service providing over 100 free ad-supported streaming television (FAST) channels directly on the PlayStation 5 console. The service is currently available in the United States, with plans to expand into Canada and eventually integrate with Bravia television consoles later this year.

The platform features programming from major networks including ABC News, ESPN, Fox, and NBCUniversal, alongside exclusive anime content from Crunchyroll. The initiative targets a gaming demographic that typically avoids traditional television and other connected TV environments.

To manage the advertising ecosystem, Sony partnered with connected-TV advertising firms Publica and PubMatic. These partnerships aim to ensure commercials are relevant to the PlayStation user base and reduce friction in how users discover content across different media platforms.