Lemonade Launches Car Insurance in Missouri with Tesla Discounts

Lemonade Inc. launched its car insurance services in Missouri on September 2, 2026, introducing both Lemonade Car and a specialized Lemonade Autonomous Car product. The new offering targets Tesla drivers, providing a 50% discount on every mile driven using Tesla's Full Self-Driving (Supervised) technology.

Shai Wininger, President and Co-Founder of Lemonade, stated that the company's intelligent pricing models utilize data showing that FSD (Supervised) technology reduces the probability of accidents. This data allows the company to pass savings to customers immediately upon enrollment.

Missouri residents can obtain quotes through the Lemonade app or website. The company is also offering additional discounts to customers who bundle their car insurance with existing renters, pet, or home insurance policies.