Sony Group Corp. Prioritizes Homegrown Anime for Long-Term Growth

Sony Group Corp. is implementing a strategic transition to prioritize the development and acquisition of homegrown anime franchises. The company aims to drive long-term growth by seeding new anime blockbusters, following the global commercial success of Demon Slayer: Kimetsu no Yaiba.

Sony intends to establish intellectual property that can sustain growth for decades. The company is modeling this strategy after the long-term cultural and financial impact of its existing successful franchises, such as the PlayStation and Spider-Man.