Intuit Acquires AI Revenue Platform Sequence for Mid-Market Growth

Intuit Inc. signed an agreement to acquire Sequence, an AI-native revenue management platform, to strengthen its mid-market financial offerings. The acquisition integrates Sequence's automation tools into the Intuit Enterprise Suite and QuickBooks Online Advanced, specifically targeting the end-to-end quote-to-revenue process.

Sequence provides specialized tools for pricing, billing, and collecting revenue based on consumption, usage, seats, and milestones. This capability allows Intuit to expand its reach into professional services and B2B software industries that rely on AI consumption models. Intuit plans to develop an integrated offering in the coming months while maintaining support for existing Sequence customers.

Sequence co-founder and CEO Riya Grover and her team will join Intuit's Mid-Market product organization. Financial terms of the transaction were not disclosed.