Laird Superfood Launches Products in 1,000 Walmart Stores

Laird Superfood, Inc. expanded its retail distribution by placing a new line of functional products in more than 1,000 Walmart stores across the United States. The rollout includes Perform Coffee and Focus Coffee, available in both ground and K-Cup formats, which feature functional mushroom extracts.

Alongside the coffee offerings, the company launched a plant-based protein creamer that provides 12 grams of protein per serving. Co-founders Laird Hamilton and Gabby Reece stated that this expansion into large-scale retail aligns with their goal of making functional and delicious everyday products accessible for everyone.