Cas Paton Relaunches Comet as Online Electronics Marketplace

Entrepreneur Cas Paton relaunched Comet on November 9, 2026, as an online-only marketplace 14 years after the original 236-store chain collapsed in 2012. Paton invested £10 million into the revival, restoring the brand's original black and orange visual identity to leverage consumer nostalgia.

Operating via comet.co.uk, the new business model differs from the original chain by functioning as a digital storefront rather than holding its own stock. The platform connects customers to 2,500 different sellers and offers over one million products, including televisions, mobile phones, and home appliances. Paton stated that the relaunch aims to fill a gap in the UK market for a dedicated electronics and gadgets marketplace to compete with rivals like Amazon.

While the venture is currently exclusively online, Paton is exploring click-and-collect partnerships to potentially return the Comet name to physical high street buildings. He estimates the business could eventually reach a valuation between £250 million and £500 million.