Nestlé Cancels Quality Street Paper Tubs for 2026 Season

Nestlé S.A. has canceled the rollout of eco-friendly cardboard packaging for Quality Street chocolate tubs for the 2026 Christmas season. The recyclable paper tubs, first trialed in select Tesco stores in 2024 and expanded in 2025, were designed to reduce virgin plastic use. The company decided against the trial this year following mixed consumer feedback that described the purple design as "gloomy" and "not appealing to the eye."

Nestlé S.A. stated it will use experience from previous years to make further developments, with the goal of returning the packaging on a larger scale in the future. The initial UK trial had influenced other industry players, including Mondelēz International, which launched a paper tub for Cadbury Heroes in 2025. The pause highlights ongoing technical challenges in scaling sustainable packaging, such as durability and supply chain integration for seasonal goods.

Simultaneously, the company announced a partnership with Monopoly for the 2026 festive season. Quality Street tubs will feature Monopoly-themed designs and include Chance Cards offering cash prizes up to £20,580. The promotion also includes limited-edition octagonal gameboards featuring sweet-themed locations and British sites connected to the brand, including the manufacturing site in Halifax.