Tennant Company Targets $250 Million in Robotics Revenue by 2028
Tennant Company CEO Dave Huml is pivoting the firm toward autonomous robotics while recovering from a disruptive ERP rollout in North America.
CEO Dave Huml outlined a growth strategy for Tennant Company centered on autonomous robotics and margin recovery during the Small-Cap Virtual Conference on September 23, 2026. The company aims to generate $250 million in robotics revenue by 2028, leveraging the TNC Robotics venture and a navigation software partnership with Brain Corp.
Huml noted that customer conversations have shifted from basic safety and functionality to return on investment and differentiated operational outcomes. While the company faces competition from Chinese firms Pudu, Gausium, and CenoBots, Huml identified Tennant's service network as a primary differentiator. He also flagged potential supply chain risks for 2027 and 2028 concerning Nvidia chips, high-definition cameras, and LiDAR sensors.
Tennant is currently managing the aftermath of a disruptive ERP rollout in North America that began in November 2025, costing approximately $10 million in the first half of 2026. To prioritize North American optimization, the company halted its ERP deployment in EMEA. Tennant is now targeting a normalized gross margin of 41% to 42%.
