Rhode Beauty Expands to 19 European Sephora Stores

Rhode, the beauty brand founded by Hailey Bieber, will launch its product line in Sephora stores across 19 European countries on September 30. The expansion targets markets including France, Germany, Italy, Spain, and Turkey, building on the brand's existing retail presence in the United States, Canada, and the United Kingdom.

Sephora will stock rhode skincare and blush, as well as the new Pocket Bronze and Highlight Milk collections. The European rollout will also feature limited edition items exclusive to the region.

The expansion follows the 2025 acquisition of rhode by e.l.f. Beauty for $1 billion. e.l.f. Beauty described the move as a growth phase after the brand completed its North American and U.K. rollouts last year.