Del Monte Partners With Riverking to Enter China Market

The Del Monte Corporation, through its subsidiary Del Monte Fresh Produce (HK) Ltd., has established a joint venture with Riverking (Shanghai) Agricultural Technology Development Co., Ltd. to enter the Chinese fresh-cut fruit market. Announced during the Asia Fruit Logistica event in Hong Kong, the partnership combines Del Monte's brand recognition, packaging, and fresh-cut technology with Riverking's local sourcing and distribution networks.

The venture targets a growing consumer demand for safe and convenient produce in Asia. Projections indicate that China will hold approximately 45% of the fresh-cut produce market by 2034. The collaboration aims to set a new industry standard for premium fresh-cut fruit products available to Chinese consumers.

Mohammed Abbas, President and COO of Del Monte Corporation, stated that the partnership marks a significant step into the market and provides a platform to deepen the company's foothold across Asia. Zhang Ming, Founder and Chairman of Riverking Group, noted that the joint venture leverages Del Monte's expertise alongside Riverking's local knowledge to provide premium options to consumers.