Stetson Launches Premium Kentucky Straight Bourbon

The 160-year-old Western lifestyle brand Stetson launched Stetson Bourbon, a premium high-rye Kentucky Straight Bourbon. The 100-proof whiskey is a proprietary blend aged for an average of seven years and was developed over a three-year period by Master Blender Dan Callaway.

The product represents the first collaboration between the Green River Distilling Company and the Bardstown Bourbon Company. Each bottle retails for $70 and features the historic painting "The Last Drop from His Stetson" by artist Lon Megargee to evoke the American West.

Stetson Bourbon is currently available through direct-to-consumer online sales and physical retail locations in Texas. The company intends to expand distribution in the future.