AITO Announces European Market Entry for Autumn 2027
AITO announced plans to launch its luxury electric vehicle lineup in Europe by autumn 2027 during the 2026 Paris Motor Show.
AITO, a luxury intelligent electric vehicle brand under SERES Group, announced its entry into the European market for autumn 2027 during the 2026 Paris Motor Show. Showcasing the AITO 6, 7, 8, and 9 models under the theme "Intelligence Redefining Luxury," the company is now focusing on regulatory compliance to prepare for the launch.
To meet European standards, the brand is targeting a five-star Euro NCAP rating under 2026 guidelines and adhering to EU Whole Vehicle Type Approval. AITO is also localizing its service networks and intelligent driver assistance and parking systems to align with European consumer preferences and road conditions.
The expansion is supported by the SERES Super Factory and the SERES MF Platform. As of 2025, AITO was the top-selling Chinese luxury car brand in China, with more than one million cumulative deliveries. Clifford Kang, Board Member and Vice President of SERES Group, stated that for the brand, "New Luxury is where traditional luxury meets technological luxury."
