Walmart CEO Pledges No AI-Driven Personalized Pricing

John Furner, the President and CEO of Walmart Inc., issued a memo to employees and customers on September 25, 2026, pledging that the company will not implement personalized pricing. Furner stated that Walmart will not use AI, customer income, shopping history, or the time of day to set individual prices, asserting that such practices would violate the company's commitment to every day low prices.

The announcement follows public scrutiny regarding the rollout of digital shelf labels and Sparky, an AI-powered shopping assistant. Furner clarified that digital labels are intended to ensure pricing consistency and efficiency, while Sparky is designed to improve customer service rather than harvest personal data for price hikes. He emphasized that the company will continue to price the product rather than the person.