Nothing Plans First Premium Smartwatch Launch in September 2026

Nothing is reportedly developing its first premium smartwatch under its primary brand, with a planned debut in September 2026. This new wearable marks a strategic shift away from the budget-oriented CMF sub-brand, which previously released the CMF Watch 3 Pro, as the company seeks to build a cohesive product ecosystem to compete with Apple, Samsung, and Google.

Industry tipster Yogesh Brar leaked that the device will feature the company's signature minimalist and transparent design language. The smartwatch is expected to be priced under $300 in the United States and will initially launch in limited markets. It remains unconfirmed whether India will be among the initial release regions.

Technical specifications are not yet disclosed, though speculation persists regarding whether the watch will utilize Google's Wear OS or a custom Real-Time Operating System. Co-founder Akis Evangelidis recently signaled the development by posting a cryptic message referencing a "New product category."