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BUSINESS · OCT 20, 2026

Pepsi Launches Limited-Edition Vanilla and Cream Holiday Flavors

Pepsi released two limited-edition holiday cola flavors in the United States to compete with a similar seasonal offering from Coca-Cola.

Pepsi launched two limited-edition holiday flavors in the United States on October 19, 2026. The new products, Pepsi Vanilla & Cream and Pepsi Zero Sugar Vanilla & Cream, are available nationwide through select retailers, online stores, and delivery platforms in 12-pack cans and 20oz bottles.

The release expands the company's flavored cola portfolio, which currently includes Wild Cherry and Wild Cherry & Cream variants. The move follows a similar strategy by The Coca-Cola Company, which recently reintroduced its own holiday creamy vanilla flavor.

Gustavo Reyna, vice president of marketing at Pepsi, promoted the seasonal launch as a way to make the cola taste more exciting. He described the Vanilla & Cream flavor as a nostalgic and delicious treat for the season.


Reported across 3 outlets
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PepsiCo, Inc.The Coca-Cola Company

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