Nvidia Corporation Raises GPU Prices by 30 Percent Amid AI Boom

Nvidia Corporation increased the prices of its graphics cards by 20% to 30% on July 30, 2026, marking the company's third price hike since January. While previous increases in January and May were restricted to the GeForce RTX 5090 series, this latest adjustment applies to a wider range of the company's GPU stock.

The price surge is driven by an extraordinary demand for hardware resulting from the generative AI investment boom, alongside a steady rise in DRAM costs. These price changes are expected to hit consumers once current inventories are depleted.

The hardware shift coincides with expectations that Samsung Electronics will raise DRAM prices by approximately 20%. The resulting market instability has already prompted Chinese retailers to adjust their pricing and led some e-commerce platforms to limit sales in anticipation of further increases.