Haaretz Doubles US Bureau to Target American Jews

The Israeli newspaper Haaretz has more than doubled the size of its United States bureau to target politically liberal and younger generations of American Jews. The expansion includes the hiring of four new correspondents focused on national politics and Jewish life, alongside an increase in the production of podcasts and vertical videos.

Led by American bureau chief Ben Samuels, the expanded operation focuses on the evolving relationship between the United States, American Jews, and Israel. This strategic shift occurs as the publication's editorial outlook diverges from the rightward political trend in Israel, while its English-language digital content sees growing global popularity.

Global Editor Noa Landau stated that the publication is attempting to think of itself not only as an Israeli newspaper but also as a Jewish newspaper. The organization aims to transition into an identity brand abroad, moving beyond its primary identity as a domestic Israeli publication.