Apple Raises Apple TV and Apple One Subscription Prices

Apple Inc. increased the subscription price of its Apple TV streaming service in the United States effective August 28, 2026. The monthly subscription rose by $2 to $14.99, and the annual rate increased from $99 to $119. The company also raised the cost of the Apple One Individual bundle from $19.95 to $21.95 per month.

Existing subscribers will be notified approximately one month before the new charges are applied. This represents the fourth price hike since the service debuted in 2019 at $4.99 per month. The adjustment aligns with a wider industry trend of price increases from competitors such as Netflix, YouTube Premium, Prime Video, and Peacock.

The move follows a period of strong growth for the company. Apple executives reported that viewership reached an all-time high last quarter, helping drive a 12% revenue increase in the services division, which generated $30.7 billion in the quarter ending June.