Bose Acquires Skullcandy to Expand Audio Portfolio

Bose acquired Skullcandy to expand its multi-brand audio portfolio and reach a customer base focused on board sports and active lifestyles. The move allows the company to target more accessible price points while leveraging its global scale and technology to amplify the Skullcandy brand identity.

CEO Lila Snyder described the move as a "growth acquisition." The purchase follows a multi-year licensing partnership in which Bose provided technology for Skullcandy products, including the Crusher headphones.

Bose intends to run Skullcandy independently to preserve its unique brand voice and has committed to keeping the company's operations and team in Park City. This acquisition follows Bose's previous purchases of McIntosh and Sonus Faber, positioning the company as both a multi-brand consumer entity and a technology provider for the gaming, compute, and mobility sectors.