Evomag Launches Black Friday 2026 Campaign With Expanded Infrastructure

Online retailer Evolution Prest Systems SRL, operating as evomag, launched its Black Friday 2026 campaign on October 29. The event is structured in two waves running until November 15, with the peak of discounts scheduled for November 6. This year's campaign features a 50% increase in discounted products compared to the previous year, offering price reductions of up to 55% on laptops, mobile phones, and household appliances.

CEO Mihai Pătrașcu projects a 10% increase in sales over 2025. He attributes this expected growth to an expanded product range and strategic infrastructure upgrades. The company invested 200,000 euros to modernize its online platform and over 500,000 euros into a new warehouse in Bucharest, which expanded storage capacity by 50%.

To support consumer spending, evomag is offering interest-free installment plans through partner banks, including BCR and Banca Transilvania.