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TECHNOLOGY · AUG 15, 2025

Enterprise AI Agent Adoption Surges Despite Execution Hurdles

KPMG reports a sharp increase in enterprise AI agent usage as organizations move from experimentation to deployment in customer support and software development.

KPMG reports that enterprise adoption of AI agents has accelerated rapidly, with daily use of productivity assistants rising from 22% to 58%. According to the firm, 65% of organizations have now moved beyond the experimentation phase to implement these tools in research, software development, and customer support.

Despite these gains, many companies face execution challenges driven by cultural resistance and the misconception that automation is a plug-and-play process. This struggle is evident at Salesforce, Inc., where approximately 40% of Agentforce customers remain on free trials even after signing deals.

Successful deployments are currently defined by a strategic focus on narrow, high-impact use cases and data readiness. Organizations achieving measurable returns prioritize comprehensive change management over the pursuit of perfect accuracy.


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