China Launches Nationwide Night Tours to Boost Holiday Spending
The Government of China launched widespread night tours across multiple provinces during the 2026 National Day holiday to increase consumer spending through diversified entertainment.
The Government of China launched widespread night tours across multiple provinces and autonomous regions during the 2026 National Day holiday. The initiative aimed to create diversified consumption scenes and boost overall holiday spending through a variety of evening activities.
Between October 2 and October 5, 2026, the government implemented drone light shows, immersive performances, night markets, and cruises at various commercial streets and scenic spots. These activities were concentrated in several major urban centers and tourist hubs.
Specific implementations included a drone light show at the Wujiangzhai scenic spot in Zunyi and night tours at the Fuzi Temple scenic area in Nanjing. In Wuhan, the government organized performances featuring the Yellow Crane Tower, while Hangzhou hosted night tours near the West Lake scenic spot. Additionally, shopping plazas in Kunming provided leisure activities as part of the broader effort to stimulate the economy during the holiday period.