Radisson and Accenture Launch AI Hotel Discovery App in ChatGPT

The Radisson Hotel Group and Accenture have launched an AI-powered hotel discovery app within ChatGPT to transition toward agentic commerce. Accessible via the handle @RadissonHotels, the tool allows travelers to use natural conversation to search, compare, and find real-time inventory, rates, and amenities for more than 1,000 properties across 100 countries. The assistant provides location context and interactive maps, directing users to the official Radisson Hotels website to finalize reservations.

Developed using Accenture's AI Merchant Center and MCP accelerator, the collaboration optimizes hotel content and booking signals for AI discovery. This initiative reflects a broader digital transformation by Radisson to adapt to evolving traveler behaviors as AI platforms increasingly replace traditional search engines for travel planning.

Both companies plan to expand the service to include in-chat booking, personalized loyalty recognition, reservation management, and AI concierge capabilities. The project is part of a larger partnership between Accenture and OpenAI to help organizations leverage AI for growth and operational efficiency.