PepsiCo Raises Prices on Chips and Sodas
PepsiCo will implement modest price increases for select chip and soda brands to offset inflation and rising commodity costs linked to oil price spikes.
PepsiCo, Inc. will implement low- to mid-single-digit price increases for select soda and chip brands by the end of 2026 or early 2027. The company is raising prices to keep pace with inflation and offset higher costs for packaging, logistics, and commodities, which have risen due to elevated oil prices linked to the Iran war.
These adjustments follow a February price reduction of up to 15 percent on brands such as Lay's and Doritos, a move enacted after consumer backlash. Despite the upcoming increases, the company noted that new prices will remain lower than they were before the February cuts.
The pricing shift occurs as the company faces negative volumes in North America. Simultaneously, activist investor Elliott Investment Management, which holds a US$4-billion stake, has pressured the company to reinvigorate its soda business and boost share prices. CEO Ramon Laguarta previously announced a plan in December to review the North America supply chain to address these operational challenges.
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