Starbucks Launches Limited-Edition Peanuts Collection for Fall Season

Starbucks launched a limited-edition merchandise and beverage collaboration with the Peanuts brand on September 15, 2026. The collection celebrates the 60th anniversary of the animated special It's the Great Pumpkin, Charlie Brown and coincides with the return of the seasonal Pumpkin Spice Latte. The release includes 10 collectible items, such as a Snoopy plush, a stainless steel tumbler, and a Snoopy Glass Cold Cup. In the U.S., the glass cup retails for $39.95 with a two-item purchase limit per customer.

Consumer demand for the collection was immediate, with customers in Chevy Chase, Maryland, queuing as early as 4:00 a.m. and large crowds gathering in San Antonio, Texas. The high demand drove Starbucks Snoopy to become a top Google Trends search in the United States, while some items reached resale prices of $200. The company is using these exclusive drops as a strategy to increase physical store traffic.

Beyond merchandise, the partnership introduced two character-inspired beverages available exclusively through the Starbucks app: the Charlie Brown Mocha Frappuccino and the Snoopy Cookie Frappuccino. The collection also launched in the United Kingdom, featuring localized pricing for drinkware and a Snoopy bag redeemable via Starbucks Stars. Additionally, the company released a separate Halloween-themed line featuring glow-in-the-dark black cat merchandise.