Americans Project Record $13.5 Billion Halloween Spending

Americans are projected to spend a record $13.5 billion on Halloween in 2026, a $400 million increase over the previous year. According to the National Retail Federation, this total includes $4.4 billion for costumes, $4.3 billion for decorations, and $4.1 billion for candy. Individual spending is expected to average $115.14 per person, a trend that economists suggest indicates strong overall consumer confidence.

Candy prices have surged 8.1% in a single year and nearly 70% since 2021. This spike is primarily driven by cocoa supply shocks in Ivory Coast and Ghana caused by droughts, flooding, and plant diseases, as well as U.S. tariffs and rising transportation costs. Manufacturers like Mondelez International and Group Ferrero have raised prices, while The Hershey Company faced criticism for substituting milk chocolate with cheaper vegetable oils.

To manage these costs, nearly half of consumers began shopping in September to spread out expenses, with 39% favoring discount stores. Many shoppers are also comparing prices or opting for non-chocolate treats. In Canada, independent retailers in Calgary report similar pressures from increased shipping fees and currency fluctuations.

Beyond spending, technology is influencing the season, with nearly half of consumers using artificial intelligence for product research. Meanwhile, the Jackson County Health Department has advised parents to inspect collected candy for punctures or odors to ensure safety.