EloElo Group Raises $80 Million to Expand Microdramas

EloElo Group, the parent company of the microdrama platform Story TV, raised $80 million in a funding round led by Hornbill Capital and NBCUniversal. The investment values the Indian startup at $500 million and brings its total capital raised to $130 million. Other participants in the round included MIT Investment Co, Play Ventures, Kalaari Capital, Waterbridge Ventures, and Griffin Gaming Partners.

The company plans to use the new capital to produce original content and expand its microdrama offerings into international markets. Additionally, the funds will support the development of Dolphin AI, a proprietary agentic AI creative suite designed to streamline production.

This expansion occurs as the global microdrama industry experiences rapid growth. According to projections by Omdia, the sector is expected to generate $14 billion in global revenue by the end of 2026.