Ubisoft Earns $1 Million From Black Flag Resynced DLC

Ubisoft earned $1 million in additional revenue on Steam from day-one downloadable content for Assassin's Creed Black Flag Resynced. The game reached 2 million sales across all platforms within 24 hours of launch, but the publisher faced backlash for offering optional extra packs totaling $85, a sum that exceeds the cost of the base game.

Detailed sales data reveals a $4.99 Map Pack with a 6.34% attach rate, while several $9.99 cosmetic packs saw attach rates of roughly 2%. Players criticized the pricing strategy and the use of in-game pop-up messages to promote the content, which contributed to a decline in the game's average user review on Steam.

Ubisoft defended its approach, stating that the standard edition is the full, complete experience and that the additional packs are entirely optional extras for players who want them, never a requirement to enjoy or complete the game.