Reliance Brands Partners with SKIMS to Launch in India

Reliance Brands Limited announced an exclusive partnership on August 5, 2026, to launch SKIMS, the American shapewear and lifestyle brand, in the Indian market. Under the agreement, Reliance Brands will manage all physical and digital operations for the label, beginning with a phased rollout of retail stores in Delhi and Mumbai before expanding to additional cities.

Founded in 2019 by Kim Kardashian and Jens Grede, the brand specializes in underwear, shapewear, and loungewear. This entry into India is part of a broader international growth strategy that includes recent store openings in London and Dubai, as well as planned launches in Hong Kong and Seoul.

Executives from both companies stated the partnership targets a new generation of Indian consumers seeking inclusive, functional, and aspirational design. Reliance Brands aims to leverage its track record of building global fashion brands to establish a long-term presence for the label in the region.