Google LLC Slashes Pixel 10 Prices Ahead of Pixel 11 Launch

Google LLC is implementing aggressive price reductions across its Pixel 10 smartphone lineup to clear inventory ahead of the August 12 launch of the Pixel 11 series. In the U.S., the Pixel 10 Pro Obsidian variant has seen its steepest discount to date, dropping $300 to $699 on Amazon and the Google Store. Other Pixel 10 Pro variants are discounted by $250, while the Pixel 10 Pro XL starting price has decreased to $949. In India, the standard Pixel 10 is discounted by Rs 12,200 on Amazon, reducing the price from Rs 79,999 to Rs 67,799.

The company will officially unveil the Pixel 11 series globally on August 12 at a Made By Google event in New York City. The new lineup includes the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. Leaked information suggests a shift toward premium positioning, with Google LLC reportedly phasing out the 128GB base storage tier in favor of a 256GB minimum.

Expected pricing for the new series begins at $899 for the standard Pixel 11 and reaches $1,899 for the high-end Pixel 11 Pro Fold. The Pro and Pro XL models will offer up to 1TB of storage and are tipped to launch in Olive, Obsidian, Canyon, and Fog colors. A livestream for the Indian market is scheduled for August 13, with devices expected to go on sale the same day.