Sports Supplement Manufacturer Promuscle Products Enters Administration

Promuscle Products, a UK-based sports supplement manufacturer specializing in contract manufacturing, entered administration on October 27, 2026. Based in Fleetwood, Lancashire, the company provided blending, tableting, and encapsulation services for major brands across the UK and EU, and exported products to the USA, Australia, and the UAE.

Philip Lawrence and Gareth Howarth of AMS Business Recovery were appointed as administrators to manage the company's collapse. Established in May 2011, the firm had operated for 15 years before the filing.

The failure of the supplement brand occurs amid a broader trend of UK business collapses in 2026. Other notable closures during this period include retailers Claire's, Quiz, and Zavvi, as well as the closure of standalone branded restaurants operated by Whitbread.