India Smartphone Shipments Fall 10% Amid Rising Component Costs

India's smartphone shipments declined 10% year-on-year during the April-June 2026 quarter, the sharpest drop for a June quarter in six years. Counterpoint Research attributed the downturn to record-high memory prices, which increased nearly fourfold since September 2025 and forced manufacturers to implement average price hikes of 15%. This trend most severely impacted the budget segment for devices under ₹15,000, which saw shipments plunge 45%.

Despite the general contraction, some brands outperformed the market. Nothing emerged as the fastest-growing brand with a 105% surge in shipments, driven by demand for the Phone (4a) and Phone (4a) Pro. Samsung Electronics also registered a 2% year-on-year increase, making it the only other major brand to post growth. In the ultra-premium segment for devices above ₹45,000, Google achieved 68% growth, while the segment overall remained resilient due to increased financing options.

Vivo maintained the top market share at approximately 18%, while Apple's shipments fell 3% because of supply constraints. Counterpoint Research forecasts the broader Indian smartphone market will contract by 13% for the full year 2026 as elevated component costs continue to pressure device affordability.