Kraft Heinz Raises 2026 Outlook With $100 Million Investment

Kraft Heinz Co. raised its full-year 2026 outlook for sales and profits, attributing the shift to momentum in revitalizing lagging brands. The company now expects adjusted earnings per share to fall between $2.03 and $2.09, with organic net sales projected to be down between 0.5% and 2%.

To sustain this growth, Chief Executive Officer Steve Cahillane authorized an additional $100 million investment focused primarily on marketing. This funding supplements a previous $600 million infusion dedicated to research, development, and marketing.

Performance remains mixed across the portfolio. While desserts, Capri Sun beverages, and Heinz products showed improvement, meats and meals—including Kraft Mac & Cheese—remained weak. In response to consumer economic pressures, the company introduced smaller, affordable packaging for cheese, salad dressing, and pasta sauce, while launching lactose-free Philadelphia cream cheese to reach new consumer segments.