Somos Votantes Invests $6 Million to Mobilize Texas Latinos

Somos Votantes and its affiliated political committee, Somos PAC, are investing $6 million to mobilize Latino voters in Texas before the November midterms. The initiative splits the funding between a $2 million statewide voter education and registration drive and a $4 million advertising campaign.

The advertising efforts target three Republican-leaning House districts in South Texas: the 15th, 23rd, and 35th. The organizations aim to regain Hispanic voters who shifted toward Donald Trump in 2024 by emphasizing the economic vision of Democratic candidates.

This mobilization effort is part of a broader Democratic strategy to secure a substantial majority in the U.S. House. It serves as a response to redistricting carried out by the Texas Legislature, which redrew boundaries to favor Republican candidates. Melissa Morales, the founder of Somos Votantes, is coordinating the investment in these reach districts to prevent voter disillusionment and build early momentum.